We all know that unless we’re different from our competitor, we can never expect the price we get to be more than what they get. We also know unless we show customers what makes us different, there is little reason for them to buy from us.
Your challenge is to differentiate yourself to ensure you stand apart from your competitor and, therefore, are capable of commanding a high price.
Lisa is a dedicated pioneer in automotive sales and brand strategy who has more than 25 years of proven success. Named among the Top 100 Women in the Automotive Industry in 2015 by Automotive News, Lisa has dedicated her career to revolutionizing the automotive industry.
One of the most important faces in the automotive industry, Lisa is a dedicated pioneer in the field of automotive sales and brand strategy who has more than 25 years of proven success. Named among the Top 100 Women in the Automotive Industry in 2015 by Automotive News, Lisa has dedicated her career to revolutionizing the automotive industry. She served four years on the FCA National Dealer Council and was named one of the Five Most Powerful Women in Austin by The Austin Business Journal in 2012. She and her team were the first FIAT retailer to break NAFTA sales record by selling more than 100 new FIAT 500s in one month. That impressive record earned them a personal visit by FCA Chairman Sergio Marchionne.
In 2016, Lisa sold her award-winning dealership to pursue her passion for leading a team committed to transforming businesses and promote corporate civility and winning cultures. She joined the leadership team at The Culture Works as the Head of Automotive Retail Strategies.
She has keynoted at many events, including Texas Women’s Conference, Automotive Leadership Round Table, Digital Dealer, NADA and her personal favorite – the inaugural Women in Automotive Conference in 2015. With extensive knowledge of hiring, training and retaining diverse candidates, Lisa/FIAT of Austin earned recognition as the #6 Best workplace in North America by Automotive News in both 2013 and 2015; and Northwood University named Copeland an “Outstanding Business Leader 2014”.
In 2015, Copeland and FIAT of Austin earned FCA’s highest honor, the “Walter P. Chrysler” award for sales and service excellence. With passion and expertise in sales and marketing, her success story has been featured in prominent publications including The Wall Street Journal, The New York Times, Marie Claire and Automotive News.
Copeland is also the co-founder of Women Impacting the Nation, a nonprofit organization dedicated to advancing leadership roles for women. In 2012, the Girl Scouts CTX named her among their “Women of Distinction”; and as the creator of BuyingCarsHerWay.com, she is dedicated to empowering women consumers. Lisa and Rene Banglesdorf, Co-Founder of Crushing It Academy, have a book due out late summer entitled Crushing Mediocrity.
Twitter: @LisaCCopeland https://twitter.com/lisaccopeland
Linked In: LisaCopeland https://www.linkedin.com/in/lisaccopeland
Facebook: LisaCopeland https://www.facebook.com/Lisa-Copeland-175687282480593/
Instagram: LisaCCopeland https://www.instagram.com/lisaccopeland/